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| Laird Christianson Advertising provides regional stewardship for global brands, and builds local brands to better reach customers in Hawaii and beyond. It's fair to say most agencies claim they're "brand stewards" or "integrated marketers," but upon examination, very few really are. Guiding brands takes resources and strategy. What to we want to achieve? What do we have to work with? What are the market conditions? Who are we trying to reach? What do we know about them? What is our proposition? Is it unique? Do they care? How can we reach them? The questions go on and on. These days, we can't assume anything. As marketers, we're no longer in control. The consumer is. We have to work smarter to get them to pay attention. We can't rely on what has worked in the past. We can't ignore the large virtual population that exists today, nor can we disregard alternative media or marketing ideas. Our solution may be an ad campaign or a promotion. It might be a brochure or web marketing. Or it could be performance art, a viral video game, or an urban legend buzz campaign. Sometimes it's defining – or redefining – the very face of a business. Whatever the need, we provide our clients the opportunity to significantly advance their brands. |
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