Account
Management
With marketing backgrounds in tourism, restaurants, finance, retail, industrial, publishing and government, the Laird Christianson Advertising account service team brings powerful real-world experience to the tasks at hand.
A typical account service team includes an Account Supervisor, Account Executive and Account Coordinator. The team is responsible for regular client contact, overall budget/resource management, clerical organization and the tracking of individual projects. The groups generally keep a standing weekly, bi-weekly or monthly meeting with clients in order to ensure the steady flow of comprehensive information. They also meet regularly with assigned creative and media teams on each account.
But being an account manager or executive isn't just about managing timelines and budgets. It's not just about clear and frequent communication and informed objectivity. It's not just about professional expertise. We believe it's about being a proactive business partner. One who cares to the core about a client's business. And works hard every day to help make that business the best it can be. |
