Media Services
Laird Christianson Advertising’s media moguls are experienced in planning and buying local and national newspapers, magazines, trade publications, television, and radio. As consumer habits are changing at such a rapid rate, we’ve also been making investments in new digital and out-of-home media platforms where appropriate. We see media buying and planning as a real science. Our team uses a variety of media resources, including Scarborough Hawaii Market Study, Nielsen, SRDS, Arbitron, Strata MRI and Atlas Online Measurement Software to optimize each client's advertising investment. We also partner with Atlas, which provides a third party ad serving platform to more efficiently track and analyze the media spend. Our goals are to consistently maximize advertising exposure against target audiences and to negotiate for cost-efficiency and optimum value. In other words, use our client’s money wisely, and be the bright red aloha shirt in a sea of grey suits.

Our media services include:

- Media planning
- Media account planning
- Media research
- Local and national media buying
- Online media buying
- Event media concepting
  and coordination
- Post-performance evaluation